Every ad here works as a concept.

An idea I’ve imagined but not brought to life…

yet.

These are the stories still waiting to be told.

Problem:

Depop isn’t the only player in the game anymore. With Vinted, Poshmark, and even Instagram Marketplace making secondhand shopping easier than ever, Depop’s grip on the pre-loved fashion culture is starting to slip and we need to get the people talking about Depop again.

Make Depop the talk of the town.

Insight:

Depop isnt just a marketplace, it’s a drama den where buyers and sellers negotiate with the emotional range of a Shakespearean drama. From lowball offers to petty feuds over £2 pound shipping fees, Depop is where the drama is.

Idea:

With "Depop Drama," we’re taking the platform’s most chaotic, and downright hilarious exchanges and turning them into a stylized, social-first video series for Instagram and TikTok.

Nearly half of consumers are engaging more with brands on social media, and the ones they stick around for are clearly the ones that entertain. (Source: Sprout Social)

By tapping into the chaos and blending it with visual storytelling, we’re creating content that’s instantly shareable, endlessly entertaining, and deeply connected to the culture of resale.

This isn’t just about selling clothes, it’s about the drama that comes with it. And trust us, we’ve got more tea than your grandma’s cupboard.

SOCIAL MEDIA:

Depop Drama leverages relatable, authentic storytelling centred around playful tension, naturally driving engagement through human curiosity, conversation, and share ability: perfectly aligning with Gen Z’s social media consumption habits.

OOH:

Depop Drama takes the tea onto the streets, transforming online tension into playful, interactive OOH experiences where Gen Z can pick sides, drop witty comebacks, and actively engage IRL with the drama. By moving drama from digital screens into physical activations, Depop has the audience actually engaging in more ways than one.

WATCH THE VIDEO

“every little helps”

— but does it really?

Problem:

Tesco is experiencing a significant challenge in attracting and retaining the ‘Roshni’ demographic. This consumer segment perceives Tesco as a less desirable grocery option compared to competitors, leading to low Clubcard adoption.

Insight:

For Roshnis money is emotional because it represents freedom, status, and self-worth. They tie money to their sense of control over life and their place in society, while spendings are shaped by cultural influences and personal aspirations.

The Creative Proposition:

This campaign aims to elevate Tesco Clubcard from a transactional loyalty scheme to a platform that creates meaningful, personalised, curated rewards, and experiences.

By focusing on how Clubcard transforms everyday shopping into opportunities for meaningful moments, whether it is saving for family celebrations, indulging in hobbies, or making life easier.

TESCO IS FOR EXPERIENCES BEYOND THE AISLE

Human Truth:

Sport fans are passionate ‘couch coaches,’ critiquing every move as if they’re on the sidelines coaching or even playing.

Idea:

The campaign showcases how Red Bull energizes fans to channel their inner "couch coach," making them feel like they could outplay the pros. Through a mix of humor and relatability, it highlights moments where fans passionately critique players and claim they could "do it better".